
For the love of me! this product's marketing strategies are totally unbelievable. imagine wasting a lot of money for TVC of Marian Rivera and not forecasting enough initial inventory for the first batch of products, the supply did not meet its demand.
~ And for the nth time i've watched the commercial, it never occured to my small and uncomplicated mind the wonderful features the product has. All i remembered was Marian Rivera dancing and lifting her foot while walking. haha. When you feature a new product and you use someone like Marian Rivera as an endorser, see to it that you don't end up promoting the endorser.
~ I was only rightfully informed when i got the brochure which i might say is very well done. And the features are really promising and interesting. However, the marketing team must have forgotten to forecast an initial inventory to compensate for the nationwide above and below the line advertising.
~ Yes, I have to give credit to their literature distribution and merchandising, it's just that the supply and product distribution is really way, way bad.
~ Should they have launched this as a test launch, they could have chosen Metro Manila first as a testing ground and then check if the product will be a hit or not. Moving to a national product launch without proper product inventory is such a waste. After some time, consumer's excitement on the product will diminish and no matter how much you promote it, they would'nt want it anymore.
I'm just writing this as I miss my office days and i can't help that anywhere i go, the card is nowhere to be found. I know this product has so much market potential and it's just so sad seeing their marketing efforts go down the drain should the inventory not improve soon.
oh well, having said that, please note that all my product reviews are based on personal opinions and work background.








